Digital Marketing Executive

Role

We are searching for a B2B digital marketing executive with proven experience of generating results, to join our Marketing team.

Reporting to the Marketing Campaign Manager, you will create and execute the company’s digital marketing activities across multiple channels.

With an understanding of the latest digital marketing trends and strategies, a focus on demand gen and lead gen activity you will have previous experience in creating and optimising content that drives website traffic, generates leads that convert into customers.

Main Duties

• Execution of the B2B digital marketing activity to generate and nurture qualified leads and build a lasting connection with customers
• Stay up to date with and implement the latest trends, technology, and best practices  where relevant
• Manage multiple digital marketing channels
• Utilise tools including Google Analytics to measure and deliver monthly reports on performance of digital marketing ROI and KPIs
• Create content for organic and paid LinkedIn activity, including overseeing a content calendar targeted to our audience (including landing pages, emails, blog posts, whitepapers, eBooks, reports, webinars, podcasts, videos, infographics)
• Updating the website content via a Content Management System
• Improve online presence and rankings, utilising best practice SEO strategy including keyword research and optimising on-page SEO
• Management and optimisation of Google AdWords, to increase company brand awareness, optimise campaign performance and generate leads
• Collaborate with external media agencies on website development and creative projects ensuring brand consistency and high-quality creative output
• Monitor competition and provide suggestions for improvement across channels
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels
• Marketing of on and offline events

Key Competencies

• Good knowledge and experience with online marketing tools and best practices
• Proficiency in marketing automation and blogging software to increase website traffic, generating and nurturing leads through dynamic workflows into converted customers
• Familiarity with web design and development management
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills
• Skills and experience in written and visual content creation
• Analytical mindset and critical thinking

Skills and Experience

• 3+ years of experience as a Digital Marketing Executive
• 3+ years of experience in implementing results-driven digital marketing activity
• 3+ years of hands-on experience with SEO/SEM, Google Analytics, PPC, Content Management systems and CRM software

(Preferred but not essential)

• Experience with Salesforce / Pardot Lightening
• HTML/CSS, Video software, Adobe Creative Suite
• Experience within the pharmaceutical/life sciences sector